IT STARTED WITH A BABY.
Like a lot of things in my life, this started with one little idea that probably got a little out of hand.
Back when Jax was a baby, I started Bitty Baby Boutique. I had no idea what I was getting myself into, or that this little business would still be such a huge part of our lives more than a decade later.
When Lennon came along, so did a new name: Jax & Lennon Clothing Co.
And somewhere along the way, while I was busy raising babies, I was raising a business too.
Jax, the tiny baby who started it all, is now a teenager. Lennon, whose arrival gave us our name, isn’t so little anymore. And three more babies have joined the chaos since.
The business has changed a lot over the years. So have the kids. And honestly, so have I.
We’ve gone from a little baby boutique to designing our own collections for babies, kids, youth, and women. From those first few orders to having a warehouse, a boutique, and an incredible team behind it all.
There have been a lot of growing pains (for both the kids and the business 😂), but there’s something pretty special about looking back and realizing that J&L has been growing up right alongside our family.
The babies who inspired it aren’t all babies anymore. But they’re still the reason I do it.
FROM OUR FAMILY TO YOURS.
Whether you’ve been here since the Bitty Baby days, found us somewhere along the way, or just discovered J&L today, I’m really glad you’re here.
Some of you have been around long enough that I’ve watched your babies grow up right alongside mine.
You’ve shared photos, passed our clothing between siblings, supported new collections, and stuck around through more changes than I can count.
And I still get just as excited seeing your kids wearing something I’ve designed as I did all those years ago.
It’s pretty incredible to think that something I started when Jax was a baby has become part of so many other families’ stories, too.
My kids have grown up in J&L. And in a way, so have yours.
Thank you for letting us be part of it.
Kelsie 🤎
Founder, Jax & Lennon Clothing Co.